Title:
Repositioning the Peshawar Electric Supply Company Brand
Description:
IMAGE BUILDING
âOur PESCO brand repositioning has proved instrumental, not only in building an improved image of PESCO amongst its customers and the public at large, but in contributing to the internal change management process to turnaround the company into a progressive unit. In just a few months since, one can safely say that we are fast moving towards the âOne Team â One Vision â One Missionâ motto.â
Peshawar Electric Supply Company, Director General Public Relations
Shaukat Afzal
(Picture Above) Repositioning the Peshawar Electric Supply Company Brand: Due to the severe energy shortfall in the Khyber Pakhtunkhwa, PESCOâs image has deteriorated in the recent past. In order to create a softer image and increased awareness about PESCOâs role in improving delivery of reliable power, the USAID Power Distribution Program is working on repositioning the PESCO brand toward a more progressive and customer-friendly image that is accessible to the public and flexible enough to accommodate changing trends.
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Views:
632
Downloads:
1
Date Added:
April 30, 2014
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